RETURN ON INVESTMENT (ROI)
Return on Investment (ROI) analysis is an approach taken to evaluate and compare the company’s return on their investment. With ROI, decision makers are able to determine the potential gains from a particular investment and make the decision on if they should move forward with the investment. When a good ROI is achieved it means that the investment return is favourable compared to the cost of the investment. Many companies are using ROI analysis to build and maintain their successful businesses.